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SAJAL SINGH

Indxx Website 
Redesign

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OVERVIEW

One of my first projects at Indxx, this website redesign aimed to reflect the brand’s excellence with a modern, tech-forward UI. I led the project solo as the UI/UX designer, handling everything from research to final design. After launch, the new site saw a 35% increase in session duration and a 15% drop in bounce rate, significantly improving user engagement over the previous version.

Role

UI/UX Lead

Team

Solo

Duration

6 Months

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PROBLEM STATEMENT

Prior to their redesign, Indxx faced a number of challenges with their website that were hindering their ability to effectively promote their brand and connect with clients. The previous website was outdated, generic, difficult to navigate, not optimized for mobile devices, and lacked the modern fintech features necessary to support business growth. In addition, there was minimal focus on education and brand positioning, which made it difficult for users to understand the value of thematic and custom indices and what made Indxx’s offerings unique and competitive.

DESIGN APPROACH

  • Conducted onboarding and discovery sessions to understand Indxx’s brand, fintech goals, and stakeholder needs (e.g., better access to index data, methodology, and performance insights).

  • Performed a website audit revealing:

    • 72% mobile bounce rate

    • < 1-minute average session duration

    • 65% exit rate on key index pages

  • Researched competitors to identify fintech UX best practices and feature gaps.

  • Created low-fidelity wireframes to validate layout and data flow, followed by high-fidelity mobile-first designs.

  • Focused on improving navigation, real-time data access, and financial data clarity across devices.

  • Acted as the sole UI/UX lead—managed design handoff, collaborated with developers, and conducted thorough QA testing for accuracy and performance.

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Home Page

Smart Search

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Indices Page

Blogs Page

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ITICS Page

Contact Us Page

Solution & Results

Through in-depth research, strategic planning, and close collaboration with internal development teams, I designed and delivered a website that simplified access to Indxx’s extensive suite of financial and thematic indices. By implementing an intuitive categorization system focused on sectors, themes, and strategies, I enabled institutional clients and investors to quickly discover and evaluate relevant index solutions tailored to their specific investment goals. The redesign enhanced the site’s professional look and improved the clarity of complex financial data, resulting in a 22% increase in qualified inquiry conversions and longer session durations. This demonstrates how a user-focused design can effectively communicate the value of thematic indices and drive meaningful business growth.

92%

Increase in
Time on Index Pages

78%

Increase in
Factsheet Downloads

64%

Improvement in
Mobile Retention

85%

Increase in
Chart Interactions

View the Live Site

The project is currently in its final phase of development and will be live soon. The results shared here are based on the final UX testing, reflecting improvements in understanding complex index strategies, enhancing brand visibility, and clearly highlighting key product features for clients, partners, and investors.

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